Crowngate joins Purple Tuesday campaign

Crowngate Shopping Centre has announced that it is taking part in Purple Tuesday, the UK’s first-ever national, accessible shopping day, a campaign which has been created to recognise the importance and needs of shoppers with disabilities.

Purple Tuesday launches on Tuesday 13 November and is the first awareness initiative of its kind for shopping centres and retailers to acknowledge how they currently support people with both visible and non-visible disabilities, and how they can assist even further.

The campaign is not only helping to raise awareness but to also reinforce the message that retail businesses are fully committed to ensuring an inclusive and enjoyable shopping experience for everyone, each and every day of the year.

Crowngate Shopping Centre currently provides a host of facilities and additional services which assist disabled shoppers. It offers 40 dedicated disabled parking spaces in addition to bays in the ‘Shared Disabled and Parent & Child’ parking area. The centre also has step-free access to all its stores, disabled toilets in all restaurants as well as lift access for shops with multiple floors including HMV, Primark, Boots, Debenhams, House of Fraser, Quinn’s and Wildwood.

Nicole Campbell, Asset Manager at The Crown Estate, owner of Crowngate Shopping Centre,said: “Almost 20% of adults in the UK have a disability, 80% of which have an invisible or hidden impairment. This means that an incredible four out of five disabled shoppers may require some sort of support.

“We want to ensure that at Crowngate, we are providing the best customer service and accessibility we can to all members of the community.

“We are continually working with our retailers to look for ways to improve visitor experience as it’s hugely important to us that everyone feels comfortable,” continued Nicole. “Making simple adjustments to our surroundings opens up new opportunities for those with ‘silent’ disabilities to feel much more comfortable when out in public spaces.

“We are pleased to be part of such an inspiring and thought-provoking campaign, which is really bringing together the community here at Crowngate Shopping Centre.”

Purple Tuesday has been launched by Purple, a disability organisation which believes that in bringing disabled people and businesses together, the conversation will shift from one of disadvantage and inequality to the positives of potential and value.

The aim of the campaign – and subsequently its legacy – is to increase awareness of the needs and contributions made by the disabled community and encourage sustainable changes in business practices that improve customer experience over the long-term.

Mike Adams OBE, CEO, Purple, said, “We’re delighted that Crowngate Shopping Centre is supporting the Purple Tuesday campaign to promote better accessibility for disabled shoppers. This is a collaborative campaign that extends far beyond one day, and it’s vital that retail organisations come together to make shopping more pleasurable and efficient for everyone.”

For further information on all the Purple Tuesday activities and inclusive services Crowngate Shopping Centre provides, please visit www.crowngate-worcester.co.uk.